As a follow up to my post & many many others last week, Greg Reinacker (CTO & Founder of NewsGator) wrote a simple post yesterday explaining what happened.

The explanation:

We have a configuration switch in our system to turn ads on/off, which we use in internal testing; that switch was inadvertantly set to “on” on our online systems.  A simple mistake, which was quickly corrected.

Interestingly, he earlier does comment that ads are coming to the NewsGator Online …

At the same time, we’re experimenting with advertising in the online reader experience.  In some of the new GUI models, they are pretty unintrusive, and at best they even add something to the whole experience.  But you’ll have to wait and see for more details there.

I definitely will be waiting - hopefully they’ll be relevant.  And yes, if they want some help - I know just the company to contact