My last post, asked the question - is money what we really want in return for our attention?

This is an important question, because what I perceive to be the leader in the marketplace, Root Markets, appears very focused on developing an attention service with that mission. 

This is an area I would love to see some other companies innovate and come up with other ways to exchange value for your attention. Interestingly, all of the Incognito Attention Services seem focused on other exchanges of value for attention.

Which leads to the point of this post - if you are a developer, you can actually download the attention toolkit and quickly create your own service.  It is a light-weight LAMP app to start building record attention services right out of the box. 

Any developers up to the challenge - leave a comment.  I’d love to hear about your progress!