Observations on Relevant Commercial Media

September 6, 2006

Attention Services … When will they cross the chasm?

Filed under: , — Sean Ammirati @ 12:31 am

If you read this on my blog’s website, you’ll notice that I have changed the look & feel over the weekend.  I wanted to put in place a design that would allow me to incorporate some of the groups I am part of & support.  While this is still very much a work in progress, over the weekend I added the first of these groups  - AttentionTrust.org  (I’m sure I’ll finish the redesign in the next week.)

Ironically Ed Batista , the executive director, just announced he was leaving Attention Trust to pursue a role as consultant specializing in organizational & personal development.  I have met Ed and he is an dynamic individual who has done a lot (along with the founders Steve Gillmor &  Seth Goldstein) to advance the conversation about the rights of individuals regarding their own attention.  

While I’ve been aware of Attention Trust for some time, I spent some time this weekend thinking a lot about the concept and looking at the different approved Attention Services .  I specifically was interested in how ubiquitous the attention services were?  My gut over the weekend was that these webservices still are primarily interacting with innovators / early adopters … Interestingly, Ed’s thank you post provided a few statistics that lead me to believe this indeed is correct:

“more than 5,000 Attention Recorder downloads … 15,000 “attention” tags on del.icio.us and Technorati”

Why are there 3 times as many tags as downloads of a recorder that takes minutes to setup?  As is probably obvious from the way I’ve been describing the customer landscape - I believe this is because we are still waiting for the attention trust services to cross the chasm. 

That said, I’m not trying to be skeptic, I actually believe the “early majority” is within striking range.  So much so, that I have added an “attention” tag to my blog categories.   I’ll be using that tag, to explore ideas to help these type of services cross the chasm in future posts.

1 Comment

  1. [...] About a week ago, I wrote a post that in my opinion Attention Services (at least in the Attention Trust sense) have not yet “crossed the chasm”.  [...]

    Pingback by Profitable Signals: » Blog Archive » Attention is Valuable, but … — September 17, 2006 @ 3:50 pm

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