Robert Scoble had 2 blog posts today about the Microsoft conference they put on for advertisers:
Robert attended and seems fired up. He is cautious about the cultural differences between advertising execs and computer geeks. I would point out while a good caution, this is also true for other media companies & account execs. Therefore, there should be simple solutions that can be borrowed to take care of the integration.
What is most encouraging is to see someone who is one of the public personas of Microsoft pointing out the massive value of new media. He says specifically, â€œRemember, the entire software industry is only about $40 billion, while the entire advertising industry is about 10x that.â€