According to a report by GSMA, there are more than 7.5 billion SIM connections in the world. This is not mere a number but a reflection in the reality of a few remarkable possibilities of flawlessly bridging up a gap in knowledge, building social awareness and succeeding towards a developed world.
As mobile devices are becoming cheaper each day and a debate around making the internet available for free, we believe that the day is not far behind when social entrepreneurs and nonprofit organizations will be able to reach out to a cross-section of the global population more easily. With more than 1 billion people around the globe accessing information and relentlessly networking via smartphones, tablets and other mobile devices, nonprofits need to harness the power of mobile technology to balance their mission-driven experiences.
Securing a Bright Future with Mobile Education
Most social issues crop up due to lack of education amongst people. As mobile phones know no boundaries, we can bring education to those who live in remote areas where access to education is next to impossible. From online schools to online libraries, a mobile phone is the modern online university for everyone with curiosity to learn and grow intellectually. Non profits who promote learning and intellectual development should preach and focus on this emerging new technology to bring the world closer to social development.
Empowering People with Mobile Tools
Non profits and charitable organizations have started to soak up technological innovations and are able to innovate on somewhat different approaches to societal problems. Have you joined the race?
A variety of mobile applications are being designed to help people overcome social challenges. One of the most significant mobile applications on similar lines is the one that analyses the air quality in a particular area. The mobile user has to click a picture of the sky and send it to a center where a group of scientists examine the luminance of sky in the picture. They send an accurate report to the mobile user after some time.
This mobile application is allowing people to monitor air pollution in their neighbourhood. Getting rid of air pollution is now in the hands of the people. The only thing which is needed is a kick-start and an opportunity to give people the right tools and information to create a lasting societal change.
Reaching out to remote locations
Having a mobile phone means that a person in a remote location can seek an advice from a doctor in no time and thus have access to advanced and also many other medical choices, something which may be unavailable in their locality. GSMA estimates that worldwide there are now 7.5 billion mobile connections with 3.7 billion unique subscribers. This potential for two-way communication is changing the face of community and social development.
Mobile technology is important tools that can be used to stimulate and accelerate social development effectively. It can be used, not only to provide services to people living in the remotest locations and help facilitate more choices but also to promote desired changes in the community through fast and effective information dissemination.
Getting the message heard
It is well known that people of all generations use smart phones.
Days are gone when the cell phones were only used for communication and that too only by the affluent urban people. 49% of people amongst the smart phone users reach out for their cell phones before getting off the bed in the morning and 56% people accepted that forgetting or losing their smart phone is worse than losing their cash, credit cards or ID.
The younger ones start with browsing search engines for automotive, apparel and beauty updates, the latest music and games on their smartphone, the elderly on the other side, browse the latest news, health updates or business related information via mails and messages. Well, it is definitely good news for the social entrepreneurs who want to get their message heard.
With the move toward open data, many non-profit organizations are creating mobile applications (apps) which are based on the needs of the non-profit’s members and can provide the end-user with the information they need. Besides, these apps help in other ways too, such as make a donation or respond to an invitation to a petition or campaign.
In fact marketing is now more effective on mobile phones. Average mobile campaign response rates are typically 12 – 15% as compared to direct mail which averages 2 – 3% and some companies are seeing mobile response rates as high as 60%+! (Thank you to Dipanwita das for providing research data)
Outsourcing the technology can cut operating costs
The mobile technology will help most of the non-profits to reduce their cost of operations, where internet-based data, applications and related services all can be accessed through smart phones. Nonprofits may not need a full-time IT department instead they can opt for an offsite network management. Tech-savvy non-profit organizations can minimize the time and resources they spend on information technology (IT) infrastructure by allocating a larger portion of their IT budget to “cloud” technology. Outsourcing the technology will cause less interference in service, enhanced network security and better access to IT services.
Gathering social views through mobile
The social networking sites have come up as great medium to express and share our views by sharing photos and videos. According to a study by Pew Internet in 2013, 73 percent of the U.S. population uses at least one social site. Skype, Facebook, Twitter, Instagram, WhatsApp are one of the most popular sites -forsocial networking. Now you don’t have to wait to open your laptop to get logged into these sites anymore. All these can be easily accessed using smart phone in a few seconds.
Skype allows video chatting.
Facebook connects us with people, family and friends and is also used for sharing ads.
Twitter enables us share short messages called tweets. These tweets are even viewed and written by the celebrities.
Instagram is loved by many for its pictures and video sharing feature.
WhatsApp is an instant messaging network.
To capture the social views of millions of social media users is easier now with the help of mobile web technology. It only requires the social organizations in question to be active on the social media channels.
Pls see if below stats are helpful
Global Mobile Data Traffic 2016